We’re often encouraged to think outside the box, but when it comes to bespoke packaging, it is important to also think inside the box. Bespoke Boxes Inside & Out A box offers multiple internal and external surfaces, which are often underused. Here are three reasons to pay more attention to what’s inside your packaging design. […]
Retailers have proven their ability to adapt in response to shifts in consumer behaviours. This was especially evident during lockdown when retailers pulled out all the stops to keep trading. For some, decisions made in haste proved to have long term value for customers and have been embedded in their processes. The challenge with online […]
E-commerce websites often hold hundreds of different items of stock. In most cases, these goods are categorised to aid the search and filter process, however, all too often the results fail to match what customers are looking for. Most customers are willing to alter their search criteria, but if the process is deemed complex, time […]
The demand for printed gift boxes is being increasingly driven by the e-commerce market. Why is customised packaging worth investing in? Market Growth for Gift Boxes According to Future Market Insights*, the demand for gift boxes continues to grow. Printed packaging improves the presentation and perception of the products inside. It adds value and a […]
The long Easter weekend is traditionally celebrated with the exchange of chocolate eggs, hot cross buns and Simmel cake, but what’s on the cards for online shoppers this year? According to GlobalData*, consumers are expected to increase their spending for Easter 2022. The pandemic resulted in two years where Easter celebrations have been restricted, so […]
In 2020, £376million was lost to online fraud. To tackle this, action is being taken to authenticate online transactions. How does this impact e-commerce business and online shoppers? What is SCA? Strong Customer Authentication (SCA) became a mandatory requirement for all online purchases on Monday 14 March. It requires customers to confirm their identity before […]
The UK’s capital is an expensive place to set up in business, but could targeting Londoners reap rewards? Recent insight* suggests that London was one of the world leaders in online sales through the pandemic. Digitally-savvy customers were drawn to the safe, seamless and flexible purchasing options provided by online retailers. This appetite for e-commerce […]
Sharing afternoon tea is a delightful treat for most mums and daughters, but what if you live miles apart? The solution could be to have a box of quality tea, scones and cake delivered to the door. Indulgent and delicious, this could be the ideal Mother’s Day gift. So, where can you order Afternoon Tea […]
The convenience and choice offered by online shopping mean many of us opt for digital transactions over in-store purchases. As a retailer exploring multi-channel sales or a new enterprise entering the e-commerce market, it is useful to know who the big online spenders are. What Percentage of Retail Sales are Made Online? Retail Times predicts […]
Having surveyed 500 global e-commerce companies, Verifone has released forecasts on the e-commerce trends for 2022. Gaining the Competitive Edge in E-commerce Following a period of rapid change and digital transition, e-commerce businesses are now focused on gaining a competitive edge. The insight reveals that they plan to achieve this through: – Launching new products […]
Inspired to set up an online shop? Keen to see if you can earn a living with your own enterprise? Even with the perfect product range, there is so much for an e-commerce start-up to consider. These 5 Tips offer food for thought. 1. Be open to Adapting your Product Range and Target Customer In […]
We usually think of cardboard boxes being used for packaging and sending e-commerce purchases, but can they be used for retail displays and in-store promotions? Using Cardboard to Enhance the Shopping Experience With shoppers shifting towards e-commerce, physical stores have to up their game. Regularly refreshing window and in-store displays are ways to grab the […]
As a small e-commerce business, there may be little scope in the budget for elaborate packaging design. Is it possible to add character and interest to your mailing boxes in cost-effective ways? Simple Packaging Design With e-commerce packaging, you don’t need top-quality photographic print and elaborate detailing. A little twist can turn a regular piece […]
Last year, Amazon sellers were encouraged to sign up to a Frustration Free Packaging Programme. The scheme has now closed to new sellers, but as the leading name in e-commerce shopping, what can online retailers learn from the initiative? E-commerce Packaging for Customer Satisfaction Firstly, Amazon’s programme was driven by the desire to improve customer […]
From toilet rolls to cardboard boxes, many of life’s essentials come from the paper industry. The process from harvesting trees from responsibly managed forests to recycling paper fibres is constantly evolving. Fresh thinking, innovations and consumer demand have made the industry adapt and become increasingly sustainable. Paper Industry Gold Awards The Paper Industry Gold Award […]
