Design, branding and aesthetic impact spring to mind when we think of printed packaging. Which colours, imagery and typography will help the product and brand stand apart? How can the unboxing experience be enhanced with internal decoration? Another side to printed packaging is practical. It might include handling instructions for couriers or recycling information. In […]
The history of paper dates back to ancient China, where it was an exquisite material formed through a laborious handmade process. Now it is a material that we all acquire to use every day. Low-cost, lightweight and easy to recycle paper, and paper-based materials such as corrugated cardboard, are practical and sustainable. The Confederation of […]
Who is calling the shots when it comes to e-commerce sales? Whilst an increase in online purchases has been noted in all demographics, which group is influencing change? According to consumer research conducted by SendCloud, Millennials (aged 25-40 years) spend significantly more per order than any other group. This means that retailers are focused on […]
New packaging materials are constantly under development. At present, the focus is on sustainability. The world needs reliable packaging made from recycled materials which can be recycled again and which will biodegrade. This Lead Innovation article highlights some future packaging materials which are in the later stages of development. These include using mycelium (fungus), sugar […]
It used to be enough for e-commerce shipping boxes to be protective and practical, but this is no longer enough. With social media having an ever-greater influence on our purchasing decisions, photogenic packaging is crucial to any online brand. The average Brit spends 109 minutes on social media every day. We are posting, scrolling and […]
Samsung is one of the latest businesses to announce initiatives to move towards zero waste to landfill and plastic-free packaging. Expect to see many more following this strategy in the coming months. This is in part due to the UK Government’s Plastic Tax coming into force in April 2022. Shift Towards Sustainable Packaging Many companies […]
Christmas is months away, so why give it a second thought in the middle of summer? Do you need to think about festive packaging whilst on your holidays? Yes, you do! Data from 2019 suggests that the majority (43%) of consumers will be actively purchasing gifts, food and decorations for Christmas between 1 November and […]
It is common to believe that printed packaging needs to be multi-coloured to stand out. Is this the case, or can you make an impact with a single-colour design? Packaging design has to be functional, but it should also help your brand to stand out from the crowd. Whilst looking good and protecting the goods […]
What has corrugated cardboard, the humblest of materials got to do with professional athletes and the Olympic Games? Sustainable Cardboard Beds For one thing, all of the athletes are sleeping on corrugated cardboard beds. These robust constructions have been designed to easily hold the weight of the strongest competitors. Corrugated cardboard is low-cost, naturally insulating […]
The standard corrugated cardboard box is brown. This has a rustic charm and, in a time when sustainability is a concern, it delivers on eco-credentials. Sometimes a brand is looking for a crisp and clean packaging solution. In this case, white shipping boxes have appeal. In this article, we will explore the advantages and disadvantages […]
Do you need packaging inspiration? Your local packaging supplier may be able to answer your questions and offer advice, but another option is to visit a packaging exhibition. On 22&23 September 2021, London’s Olympia will be the venue for the annual Packaging Innovations and Luxury Packaging event. Showcasing a wide variety of packaging materials, designs […]
How do brands add an eye-grabbing twist to their retail packaging when minimalism is on-trend? Consumers are demanding that unnecessary packaging is eliminated. Being seen as wasteful is a quick way to push your products out of favour. It’s great that we’ve gained an environmental conscience, but it is a challenge to stand out from […]
Consumer awareness and purchasing decisions are changing packaging design. Manufacturers and retailers are moving away from single-use plastic towards renewable materials. Glass jars, cardboard boxes and aluminium cans are an obvious choice, as they are familiar, trusted and easy to recycle. The challenge is that not all the materials that appear to be ‘green’ are […]
