Industry events offer a great opportunity to inspire the design of your bespoke boxes. On 1 & 2 December 2021, Packaging Innovations & Luxury Packaging will take place in London Olympia. The annual event is billed as a ‘festival of packaging creativity and design’. Packaging Exhibitors The exhibitors include 81 UK packaging companies, including manufacturers, […]
Throughout 2021, UK shoppers have continued the shift towards online shopping. They want the choice and convenience of shopping from home and having goods delivered to the door. Expanding e-commerce is driving the demand for UK logistic services and packaging suppliers. Fulfilling orders has been challenging this year. Changes to import processes post-Brexit have restricted […]
In 2020, 39,733 e-commerce retail businesses were registered and many more entrepreneurs have launched an online store in 2021. Professional website design is a must for any online retailer. Investing in a mobile-first site, with good accessibility, intuitive navigation and a seamless checkout process is the only way to keep visitors onsite and avoid abandoned […]
No e-commerce retailer wants abandoned carts. They represent very warm leads that were in the process of making a purchase, before being put off. This Barilliance article identifies 10 reasons for cart abandonment. These include: – Concerns about payment security – Having to Create a New User Account – A long and confusing checkout When […]
The latest Tetra Pak Index Report; The Rewired Consumer, provides evidence of the growing interest in responsible consumption. Across the 9 countries represented in the report, all placed concerns about the environment as a high priority. Some key findings in the report include: 49% of consumers now recognise the impact of their everyday choices on […]
Digital technology is transforming the way that packaging design is being used to engage consumers. Stylish typography and graphic illustrations still have a vital part to play in influencing purchasing decisions, but smart printed packaging promises to transform the consumer experience. If you are ready to take your brand to the next level, one of […]
Shipping orders in plain cardboard boxes is a missed opportunity. Typically, there are 12 blank sides (inside and out) that can be used to engage your customers. External Printing on Shipping Boxes External printing increases anticipation when the box is delivered. Your stylised font or a design icon builds brand awareness and encourages them to […]
Did Lockdown present you with an opportunity? Are you keen to explore a different means of making a living? Many people have realised that they aren’t on the right career path. A survey of 5,364 Brits undertaken by Total Jobs during lockdown revealed a fifth spent free time searching for positions in a different industry. […]
When we talk about going green, this bespoke packaging for Green Kitchen Preserves ticks all the boxes. Made from corrugated cardboard, it can be widely recycled and it is made with a high percentage of recycled fibres. Inside these boxes sit recyclable glass jars, containing a delicious range of jams, chutneys and pickles. The ingredients […]
Design, branding and aesthetic impact spring to mind when we think of printed packaging. Which colours, imagery and typography will help the product and brand stand apart? How can the unboxing experience be enhanced with internal decoration? Another side to printed packaging is practical. It might include handling instructions for couriers or recycling information. In […]
The history of paper dates back to ancient China, where it was an exquisite material formed through a laborious handmade process. Now it is a material that we all acquire to use every day. Low-cost, lightweight and easy to recycle paper, and paper-based materials such as corrugated cardboard, are practical and sustainable. The Confederation of […]
Who is calling the shots when it comes to e-commerce sales? Whilst an increase in online purchases has been noted in all demographics, which group is influencing change? According to consumer research conducted by SendCloud, Millennials (aged 25-40 years) spend significantly more per order than any other group. This means that retailers are focused on […]
New packaging materials are constantly under development. At present, the focus is on sustainability. The world needs reliable packaging made from recycled materials which can be recycled again and which will biodegrade. This Lead Innovation article highlights some future packaging materials which are in the later stages of development. These include using mycelium (fungus), sugar […]
It used to be enough for e-commerce shipping boxes to be protective and practical, but this is no longer enough. With social media having an ever-greater influence on our purchasing decisions, photogenic packaging is crucial to any online brand. The average Brit spends 109 minutes on social media every day. We are posting, scrolling and […]
Samsung is one of the latest businesses to announce initiatives to move towards zero waste to landfill and plastic-free packaging. Expect to see many more following this strategy in the coming months. This is in part due to the UK Government’s Plastic Tax coming into force in April 2022. Shift Towards Sustainable Packaging Many companies […]
