Does Easter Hold the Golden Egg for Online Retailers?
The long Easter weekend is traditionally celebrated with the exchange of chocolate eggs, hot cross buns and Simmel cake, but what’s on the cards for online shoppers this year?
According to GlobalData*, consumers are expected to increase their spending for Easter 2022. The pandemic resulted in two years where Easter celebrations have been restricted, so plans are in action to make this year count. For the food and grocery sector, seasonal increases of 4.2% are forecast.
Boxes of Chocolates and Easter Eggs
To benefit from the Easter market, online retailers must be clear about what consumers want. This year, there is greater consciousness around health. When it comes to boxes of chocolates or Easter Eggs for adults, dark chocolate or vegan chocolate options are all the rage.
Some great examples are:
- Hotel Chocolate Unbelievably Vegan Egg (with Hazelnut milk)
- Divine Fairtrade Dark Chocolate & Raspberry Egg
- H!P Vegan Egg with Oat Milk
- Friars Delectably Dark Chocolate Selection
GlobalData reveals the desire for family and friend get-togethers over the long Easter weekend. As a result, demand for decorations, accessories and entertainment is also expected to grow. If good weather is forecast, we could also expect demand for BBQ boxes and picnic hampers to rise in the run-up to celebrations.
If these product ranges are in your offer, it is not too late to bump up the online advertising, promote on social channels and get your shipping boxes ready to send out your customers’ orders!
