Think Inside the Box
We’re often encouraged to think outside the box, but when it comes to bespoke packaging, it is important to also think inside the box.
Bespoke Boxes Inside & Out
A box offers multiple internal and external surfaces, which are often underused. Here are three reasons to pay more attention to what’s inside your packaging design.
Enhance Product Presentation
The delight of unboxing shouldn’t be limited to external print. Consumers should feel impressed when they open the box and the product is revealed. Building internal components into the design of your bespoke boxes will increase the perception of your product and brand.
Separate compartments for individual components look great, deliver a consistent appearance and show a brand that cares. External print design can be continued inside the boxes or flood printing in a brand colour can be used to add impact.
Add Protection
Attention to the internal presentation can also enhance the strength and protection offered by the packaging during transportation and storage. With each item in its place, the components can’t move around and knock against each other.
Restricting movement can be especially important for delicate goods, liquid products and weighty items. It also makes sense to focus on added protection for exported goods which will be handled multiple times before reaching their destination.
Extend the Brand Story
Leaving the inside of your delivery boxes or retail packaging plain is a missed opportunity. This space can be used to interact with customers. Add a message, the brand story and social profiles to make your brand memorable.
Why not provide a discount QR code, instructions, top tips or templates that provide added value to the consumer? Including these details in your packaging design can help stand your brand apart.
Bespoke boxes offer a relatively low-cost way to elevate your brand and products. If consumers are impressed by the packaging design, it encourages social shares and positive reviews, which extend your marketing reach. Has this convinced you not to leave the inside of your boxes as an empty void?
