Can you Design your Own Packaging?
You may be wondering whether you have to stick to standard boxes or if you can design your own packaging. The answer is that many UK packaging suppliers offer you the option of custom boxes. What’s more, you don’t need to buy in bulk to get cost-effective prices.
Printed Stock Boxes for Branded Packaging
Some packaging suppliers only offer standard sized stock boxes, however, these can be printed and finished with your branding and design. The lowest cost option is to use a single colour print or a two-colour print. If you also factor in the colour of the box (brown or white) it is possible to create impactful visuals that transform the look of the box.
There are many print techniques used on packaging, as an example, flexographic print is widely used on shipping cartons, whilst digital print is often recommended for low volume runs. Not all finishes are about colour, so speak to your local packaging company about other finishing options including embossing and foil blocking.
Custom Boxes Manufactured to your Requirements
Custom packaging is offered by packaging manufacturers. It is made to provide the best fit for your products. The packaging design takes into account the product, how it will be stored and transported and the customer touch points.
Custom boxes are a great idea if standard solutions present an issue. The use of specific board grades, inserts and other detailing provides the best protection and presentation for your goods.
As well as addressing functional and appealing design, custom boxes can be printed (inside and out) with your branding, images, icons, handling information, barcodes, brand story, hashtags and more. Consider what information is useful during logistics, as well as what will engage your customers.
The good news is, that custom packaging doesn’t necessarily mean paying a lot more for your boxes. Why not contact your local packaging manufacturer to discuss your ideas, ask their advice and request a quote?
If you need more reasons to persuade you of the value of bespoke boxes, check out this article on the Aylesbury Box Company website: https://abcbox.co.uk/are-custom-boxes-worth-it/
