Launching a business is a big occasion, but it doesn’t mean customers will immediately start to buy. They need to discover your products, compare them to others in the market and build up trust in your brand. Packaging design plays a vital role in marketing your product and brand, so you need bespoke boxes, not […]
Egg boxes used for fresh eggs are widely made from recycled paper pulp. 100% recyclable, this is a sustainable packaging solution. However, it is a different story when it comes to chocolate Easter Eggs. For many years, chocolate Easter Eggs have been one of the worst examples of excessive packaging. However, with Easter just a […]
Encouraging packaging manufacturers, designers and brands to reduce packaging or create solutions that can be easily reused and recycled is nothing new. However, more action is needed to greatly reduce the millions of tonnes of packaging waste that we create each year. That action currently takes the form of Extended Producer Responsibility for Packaging (pEPR). […]
How can packaging design help to differentiate products in 2023? According to research published by Mintel, brands should focus on how best to communicate three essential factors in their packaging design; value, social responsibility and legislative compliance. Communicating Value in Packaging Design The cost of living has tightened the budget of many shoppers, however, the […]
In global collections and studies of marine litter, sweet and crisp wrappers are one of the highest volume items. In a Scottish survey* only one sweet wrapper, from the multitude collected, had been designed to naturally biodegrade. The majority are made with plastic content and, therefore, are not widely recycled. They survive for decades, possibly […]
As inflation impacts consumers and they have less disposable income is it too risky to launch an e-commerce business in 2023? Consumer Spending Online The cost of living rises have forced many consumers to consider their purchases, however, they are still spending online. Data from ACI Worldwide* revealed that from October to December 2022 online […]
The days of excessive layers of packaging and single-use plastic are numbered. Consumers are aware of the environmental impact and are seeking out brands with green credentials. This has led to the development of innovative packaging materials and packaging design. More UK designers, brand owners, retailers and packaging manufacturers are ensuring sustainability is central to […]
From the start of 2023, retailers and packaging manufacturers are required to report data on the packaging they manufacture and use. Under Extended Producer Responsibility (EPR), packaging data including volume, packaging materials and recyclability have to be recorded. The data will determine how much companies are taxed from January 2024. EPR aims to encourage circular […]
Many start-up e-commerce businesses are acutely aware that sustainability has to be a top priority. It has become an underpinning company value that increases interest in the brand. However, any claim to be a green company has to be substantiated. Any hint of greenwashing will instantly damage a brand’s reputation. Sustainability as a Core Value […]
Packaging plays a vital role in protecting goods. However, excessive packaging materials remain an issue, particularly when single-use plastic is used. In the case of food packaging, is there a viable alternative that allows unnecessary layers to be removed? Bread Packaging Millions of loaves of bread are sold in single-use plastic bags. These hold the […]
Every shop, whether physical or online, is filled with options. Whatever you want to sell, there are competitors and their products typically sit alongside yours. As a result, your packaging has to attract the attention of buyers and build a connection with your brand. But, how is this possible? Packaging Design 2023 According to Sam […]
At the end of 2022, Mondi reported findings on research into European consumers’ expectations of online shopping and e-commerce packaging. So, what did they learn that can inform your decisions about postal boxes? Firstly, lower prices and the convenience of home deliveries mean online shopping is as popular as ever. This is particularly so for […]
As an online retailer, where can you get packaging advice and samples? One option is to call your local packaging manufacturer, they can advise on the best options for custom postal boxes and print finishes. The other is to attend an e-commerce industry event. Date for your Diary: E-commerce Packaging Expo It’s that time of […]
Is it more environmentally friendly for cafes and takeaways to provide food in paper-based takeaway boxes or on reusable alternatives? Refillable Packaging Refilling packaging is one way to cut the cost of production and the volume of waste. We’re seeing more refill shops and refill stations, so could the idea work for food delivery? The […]
Looking ahead to 2023, what is being forecast as the priorities for the packaging industry and how will the changes impact manufacturers, retailers and consumers? 5 Themes for Packaging Success According to research shared at the Global Data Conference*, there are 5 priorities for the packaging industry in 2023. It’s no surprise to us that, […]
