Bespoke Boxes for Start-ups
Launching a business is a big occasion, but it doesn’t mean customers will immediately start to buy. They need to discover your products, compare them to others in the market and build up trust in your brand. Packaging design plays a vital role in marketing your product and brand, so you need bespoke boxes, not off-the-shelf packaging.
Boost Brand Visibility with Packaging Design
A recent article in Start-up Donut* identifies that an investment in packaging design can boost your brand visibility and attract new business. In addition, it elevates the unboxing experience.
Low-cost Packaging for Start-ups
If you are concerned about the cost of bespoke boxes, there are plenty of low-cost ways to personalise your packaging. To give a few examples, one or two colour flexographic print or printed tape or stickers can be used to add branding.
Bespoke boxes might even provide financial savings, as best-fit solutions avoid the need for void fill and may reduce delivery costs.
Which Packaging Company?
Seek out UK packaging companies (to avoid excessive shipping costs) that:
- Have experience in assisting start-up businesses to develop affordable packaging solutions
- Are willing to offer packaging advice to help you get what you want at the best price
- Provide packaging samples, so you can check they are a good fit and suitable quality
- Offer low-volume runs and don’t charge a premium price
- Provide sustainable, plastic-free packaging solutions
Aylesbury Box Company can tick all of these boxes! They also provided a 3-part packaging guide specifically for Start-ups, which you may find useful:
https://abcbox.co.uk/packaging-advice/
https://abcbox.co.uk/packaging-advice-2/
https://abcbox.co.uk/packaging-advice-3/
* https://www.startupdonut.co.uk/blog/23/02/why-packaging-important-for-start-up-companies
