Bespoke Boxes Provide Interactive Touch Point
Fruit juice has been given a twist for shoppers in Austria and Germany. A partnership between TetraPak and Appetite Creative has developed fruit juice cartons with a difference. Shoppers can click on a code that is printed on the packaging to access serving suggestions.
Now, serving suggestions on retail packaging is nothing new, however, these are personalised. A short quiz results in cocktail and mocktail recipes which are tailored to the buyer’s preferences. This delivers an interactive touchpoint that generates excitement and is likely to result in social shares. It’s fun, individualised and a great way to inspire purchases.
Interactive Packaging
Point of Sale displays have been created for the juice cartons to build awareness of these bespoke boxes and the novelty of tailored serving suggestions.
Although a novelty now, we can see this idea catching on. Interactive QR codes on retail packaging offer a viable and effective way for brands to engage with buyers.
