Switching to Paper-based Packaging
The plastic tax and consumer demand for sustainable brands are driving the move towards paper-based packaging. Let’s look at two of the latest announcements.
Crisps in Cardboard Tubes
Once regarded as one of the worst packaged products, Pringles has embraced sustainability and invested in recyclable cardboard tubes and ends. Gone is the mix of materials that made recycling impossible. However, the new solution retains the iconic tube design, which ensures Pringles stand apart from other crisp brands.
The paper-based solution has been thoroughly tested to ensure that the crisp quality is in no way compromised. Cardboard is a robust material, which protects the contents and keeps the product fresh. Have you spotted the new design in your supermarket?
Margarine in Paper Tubs
Another company that has embraced paper-based packaging is Flora. Following a move to remove dairy and be 100% plant-based, Flora has now introduced plastic-free moulded paper tubs. This new packaging will be made available in stores through 2024. The plan is to follow suit with other products in the Upfield parent company range.
Viable Alternatives to Plastic Packaging
It is exciting to see more examples of viable alternatives to plastic packaging hitting the shelves. Paper-based packaging can be designed to meet all essential criteria and look good, whilst reducing environmental impact. That has to be good news for brands. We look forward to seeing others make the switch to paper-based packaging throughout the year.
