Box printed with information to educate buyers on green credentials

Can Packaging Combat Climate Change?

A recent article in Packaging Gateway puts pressure on packaging companies to prioritise and promote environmental solutions. It stresses that the industry can play a role in proactively educating customers about the environmental impact of their packaging choices.

Circular Economy Principles in Packaging Design

The article highlights that informing and encouraging circular economy principles would accelerate the adoption of sustainable packaging. This move would bring commercial, as well as environmental benefits, as a growing number of buyers favour brands with green credentials.

The use of biodegradable packaging materials is seen as a priority, especially when these replace single-use plastic. In addition, custom design that optimises material use and minimises packaging volume and waste can cut financial and environmental costs.

https://www.packaging-gateway.com/features/packaging-call-combat-climate-change/

The question is whether buyers will heed advice on alternative materials and ways to reduce, reuse and recycle packaging. It might take some convincing to steer them away from the cheapest option. The answer could lie in sharing your sustainability credentials on bespoke boxes.

As a packaging company, producer or retailer, what are your thoughts on persuading buyers to make changes that could help combat climate change?