Do You Judge Wine By Its Packaging?
Red, white, rosé, sparkling or still, whatever your wine preference, there is plenty of choice. If you buy directly from the source, there is often a chance to try before you buy. However, this is rarely the case in supermarkets and shops. For this reason, we have to judge wine by its packaging.
The Importance of Wine Packaging
With purchasing decisions being made on packaging alone, brands need eye-catching designs to stand apart.
It’s important to understand what appeals to the target customers. Then, communicate that message in the styling. That includes typeface, colours, imagery and information. Brands draw inspiration from many sources including heritage, flavour notes or food pairings.
Packaging Design Competition
If you have a flair for wine packaging design, let us tell you about an opportunity to shine. The Drinks Business is hosting the second Wine Design & Packaging Masters competition. However, the deadline is Friday 22 December 2023, so time is tight.
Entries are welcome from any form of packaging for any type of wine.
If that’s insufficient time to spark your creativity, then keep an eye out for the winners. Meanwhile, develop your packaging design ideas ready for year three of the competition!
