A Shift to Minimalist Packaging

Lowering environmental impact, attracting conscious buyers and cutting costs are just three reasons why brands are shifting towards minimalist packaging.

The days when items were wrapped in multiple layers to add shelf appeal are over. Consumers now favour brands that commit to sustainability and make it easy for them to make green choices. That means reducing the volume of material used and sticking to packaging that is straightforward to reuse, refill or recycle.

Bespoke Boxes Better Than Standard Formats

It’s still essential that the packaging is sufficiently robust to protect the product, yet any excess is removed. In many cases, this means that standard formats are being replaced by bespoke boxes or alternatives like biodegradable pouches.

If it’s time to rethink your packaging design, read this Packaging Gateway article on minimalist packaging.