Packaging Celebrates Heritage
Isn’t it compelling when you discover the story behind a brand or product? A little ‘behind the scenes’ taster of provenance and company values can influence buying decisions and differentiate brands from the competition.
So, it was great to read about Clipper Tea’s latest packaging design, which tells a visual brand story in celebration of 40 years of tea production in Dorset.
Packaging Design for Sustainable, Dorset Brand
Clipper Tea has led the way in sustainable practices, including organic ingredients, unbleached teabags and fully recyclable or biodegradable packaging. The designs on tea boxes reflect the environmental values of the brand, featuring flora and fauna.
However, the latest design of 250 bag boxes, for food service wholesale partners, goes a step further. They feature natural scenes of Dorset including Portland Bill and Durdle Door. It’s a commemorative packaging design to celebrate the company’s heritage and we love it!
