Sustainability & Next Day Delivery
For some customers, the option of next-day delivery is a deal maker. They want to know that once their order is placed, it will soon be in their hands. Alongside the last-minute shoppers who are happy to pay for next-day delivery, are customers who live in remote areas. This service provides them with quick and easy access to everyday essentials.
However, recent ConsumerX research suggests that consumer’s desire for next-day delivery is equally matched with their preference for sustainability. Globally, shoppers are making online purchasing decisions based on the packaging materials and the vehicles used for deliveries. In addition, the willingness to recycle, reuse or return packaging is growing.
Make Your Actions on Sustainability Known
This survey highlights the importance of sharing your brand’s steps towards sustainability on product descriptions and ordering pages. This isn’t about green-washing, it’s substantiated actions that are being put in place to minimise your carbon footprint. So, if you are taking action:
– Let customers know you use 100% recycled and recyclable packaging materials.
– Keep them informed about your steps to reduce, reuse and recycle packaging.
– Make it clear that you are using an electric vehicle courier.
– Celebrate your achievements of environmental milestones and accreditation.
– Share your actions to invest in environmental protection and regeneration.
Why not also print your green credentials on your postal boxes, to build a connection between the shared core values of buyer and seller?
