Planning to set up an E-commerce Business?

Did Lockdown present you with an opportunity? Are you keen to explore a different means of making a living?

Many people have realised that they aren’t on the right career path. A survey of 5,364 Brits undertaken by Total Jobs during lockdown revealed a fifth spent free time searching for positions in a different industry. The London School of Business reported that 47% of working adults would like a career change, many finding their current role unfulfilling.

The pandemic has got people thinking, priorities evaluated and time away from the office has provided the opportunity to consider a different way of life. For some, the potential of working remotely and balancing work and life makes setting up a business seem very tempting.

Starting an E-commerce Business: What do you Need to Know?

If thoughts of setting up an e-commerce business have been going through your head, this fantastic guide from Startups presents you with a list of things to consider.

Interestingly, it doesn’t focus on what you might sell, but the delivery model. Is drop shipping, wholesale, subscription boxes private or white labelling the best option? Have you space to store, manage, package and despatch goods or will partnering with a fulfilment company be a better option?

The guide encourages you to think about your target customer and what they want, rather than coming up with a product and working out who to sell it to.

Personalised Packaging and Communication

Remember that, e-commerce businesses rarely have direct contact with most customers. Finding ways to personalise remote interactions through printed packaging, messages, social interaction and emails is vital for building brand loyalty.

Distinguishing your brand with bespoke boxes and good communication may sound costly and time-consuming. Speak to packaging manufacturers and look into social scheduling tools and you might get a pleasant surprise. Personalisation is achievable on a budget.