Want to Learn More about Interactive Packaging?
Digital technology is transforming the way that packaging design is being used to engage consumers. Stylish typography and graphic illustrations still have a vital part to play in influencing purchasing decisions, but smart printed packaging promises to transform the consumer experience.
If you are ready to take your brand to the next level, one of the following options could be applied to your packaging design:
Quick Response (QR) Codes
Paperless tickets, Track & Trace and Restaurant Menus, the use of QR codes has escalated in recent years. These black and white squares were first developed to aid the tracking of vehicle parts. They are now widely used on printed packaging to open up web pages and Apps. Here they have access to further information, discount vouchers, style guides and more.
Check out this Hubspot Blog – How to Create a QR Code
Navilens Codes
These colourful squares work in a similar way to QR Codes, but they include an audio playback of the information provided. Navilens has been developed by a Spanish company to aid people with visual impairments. Look out for them on Kellogg’s cereal packets in 2022.
Near Field Communication (NFC) Labels
These small labels can also be used to provide information. An example of NFC that you will already be using is on your bank card – it enables contactless payments. The labels use radio frequency identification to share information. They can be used to give consumers access to real-time information stored on the company cloud.
NFC tags explained by Seritag.com
Augmented Reality (AR)
AR provides a semi-virtual 2D or 3D experience. On packaging and labels, it would typically blend the product with animation to help buyers to visualise it in a fresh way. This can aid brand storytelling or showcase the product’s potential.
Learn more about AR and packaging from Zappar.com
Embracing Technology to upgrade your printed packaging design could boost consumer engagement by providing access to valuable or entertaining content. Will sparking imaginations make your brand more appealing and memorable?
