Place your Christmas Packaging Orders Now
Christmas is months away, so why give it a second thought in the middle of summer? Do you need to think about festive packaging whilst on your holidays? Yes, you do!
Data from 2019 suggests that the majority (43%) of consumers will be actively purchasing gifts, food and decorations for Christmas between 1 November and 15 December. You want to be fully prepared with stock, packaging and logistics to benefit from this annual sales peak.
A significant increase in demand for corrugated cardboard boxes, coupled with a decline in supply has had an impact on lead times through 2021. This will mean that many cardboard packaging companies will struggle to meet last-minute orders and tight deadlines, so the sooner the better.
Do I Need Festival Packaging?
Your usual branded packaging may be perfectly suitable for the Christmas market. If this is the case, simply stock up to ensure you can fulfil an increased volume of orders. No e-commerce retailer wants to delay shipping because they have run out of boxes.
Having said this, Christmas is a great time of year to have a bit of fun with colour, pattern and packaging design. Printing, embossing, foil blocking and die cut sections are all options for sprucing up retail and postal boxes. Further ideas are shared in this Christmas packaging article.
Consider making your products gift-worthy by adding a festive twist and creating bespoke boxes. If they look good enough to give without wrapping, many customers will be delighted! Have a little fun, put a smile on customer’s faces and ensure your brand is memorable.
