Embrace Reusable Packaging
There is growing interest in refillable and reusable packaging solutions, with single-use being increasingly seen as wasteful. However, this will only be widely adopted by consumers if reusing, refilling or returning packaging is easy and offers value for money.
How Can We Increase the Convenience of Refills and Not The Price?
Firstly, according to a City to Sea report*, it is important for reusable and refillable options to be located alongside products packaged in single-use packaging. This makes it easier for customers to find what they are looking for and make comparisons.
Another option is to have pre-filled, returnable packaging. This means customers can quickly grab what they want and simply return the bottles, boxes or cartons on their next visit.
Reusable Packaging Ideas
Brands can also cooperate with packaging manufacturers to design simple, low cost ways to champion reusability. As an example, cardboard shipping boxes can easily be used for returns by incorporating tear strips and self seal strips into the packaging design.
Also, take a look at Dizzie reusable packaging for dry foods. Awarded a silver medal in the 2023 UK Packaging Awards, Ambient Food category, Dizzie offers recycled plastic containers and a reuse support service. Their packaging can be printed with your branding.
Is your brand ready to embrace reusable packaging and encourage consumers to do the same?
