Don’t Miss a Trick with Bespoke E-commerce Packaging
Shipping orders in plain cardboard boxes is a missed opportunity. Typically, there are 12 blank sides (inside and out) that can be used to engage your customers.
External Printing on Shipping Boxes
External printing increases anticipation when the box is delivered. Your stylised font or a design icon builds brand awareness and encourages them to share the packaging online. Unboxing videos are extremely popular on social sites. They put your product and packaging under scrutiny, but if influencers love your style, it can be a game-changer!
Internal Printing on Shipping Boxes
Internal print aids product presentation and is a great place for brands to promote competitions, discount vouchers and other loyalty rewards. Could you add activities or templates to the inside of product packaging aimed at children? They will then associate your brand with fun! Maybe you can print assembly or serving instructions to add value.
This edesk e-commerce packaging article shares the idea of reversible boxes. The print is protected inside the box during transit, but after use, it can be turned inside out to make a colourful keepsake.
Protective Fillers
If your products need added protection, it’s best to avoid plastic bubble wrap or polystyrene. Viable alternatives include cardboard inserts, tissue paper, shredded cardboard, biodegradable nuggets Woolcool thermal and even straw!
Sustainable packaging is of growing importance to all consumers. The edesk article reveals that an impressive 74% of 18-29-year-olds make purchasing decisions based on eco-credentials. Seek out FSC accredited packaging suppliers and explore the option of reusable/refillable packaging to up your appeal.
Low-cost Print
Your e-commerce may have opted for standard, plain packaging, thinking it would be cheaper than bespoke boxes. You may be surprised to learn that flexographic print, which is ideal for shipping boxes, is not expensive. After the initial tooling, the print can be added as part of the manufacturing process at a minimal cost.
If you want to make the right impression, think beyond a plain, off-the-shelf solution – go for sustainable, printed packaging.
