Open Up This Limited Edition Packaging
The pub is a place to gather with friends and catch up on what’s been going on. However, many people, especially men, keep their true feelings bottled up. It feels awkward to talk about struggles and easier to stick to light-hearted banter. However, being able to open up and be listened to is vital for getting support.
Open Up for Social Good
Addressing this issue, brewers, Beavertown has partnered with the charity Campaign Against Living Miserably (CALM). They’ve created limited edition packaging for their new Cheddar & Jalapeño crisps. The ‘Open Up’ snack bags have a double meaning. It encourages buyers to open the packet. Inside are conversation starters to prompt more honest interactions around the topic of mental health.
As well as being a force for social good, this limited edition packaging uses materials with comply with EN 13432 Biodegradable and Compostable.
Packaging Design That Makes a Difference
It’s a fantastic example of how packaging design can do far more than protect and promote a product. These snack bags are a small step that could make a big difference. The crisp will be sold in 260 UK pubs, so grab a bag of this limited edition packaging in your local!
