Clam-ping Down on Bakery Packaging
In pursuit of reducing plastic packaging, all the major supermarkets are rethinking retail packaging. The latest to hit the headlines is Sainsbury’s. If you are a fan of a continental breakfast, you’ll be aware that croissants, pastries and other bakery items are often sold in clamshell plastic containers. However, to reduce packaging waste, this has changed. Some products, including doughnuts, will now be sold in cardboard containers. Others will be in paper bags, like the loose bakery items.
This move is part of Sainsbury’s strategy to halve plastic packaging by 2025. It follows action to remove plastic packaging from several own-brand products including lightbulbs, toilet paper and mushrooms. Every one of these steps prevents the need for thousands of tonnes of plastic every year.
Good to Know About Sustainability
What’s more, this major retailer has introduced a Good to Know logo. Designed to help customers make more informed purchasing decisions, it will feature more sustainable products and packaging. With many consumers wanting brands and retailers to help them make greener choices, we expect the concept to be more widely adopted.
