Why Packaging Matters
How much consideration do you give to your product packaging and shipping boxes? Is packaging an intricate part of your business model or a bit of an afterthought? Let us share why packaging matters.
Elevate You Market Position With Considered Packaging Decisions
If you’ve been thinking that the type of packaging doesn’t matter, you may be interested in a survey* recently published by packaging company DS Smith. This research shows that e-commerce businesses can elevate their market position by making considered packaging decisions.
The survey reveals that over a quarter of customers would switch companies if their order was sent in excessive packaging. In addition, 80% of shoppers prefer brands that use paper or cardboard packaging because these materials are widely recycled and often reused.
What this tells us is that sustainability is a priority. However, product protection cannot be compromised for green credentials. When goods arrive in damaged condition, it negatively impacts the brand’s reputation. It’s enough to put many customers off placing a repeat order.
The survey shows that packaging matters, as consumers purchasing decisions are impacted by it!
5 Points to Take From This Consumer Insight
- Choose a packaging supplier that can design and manufacture best-fit solutions from easy-to-recycle materials.
- Avoid a one-size-fits-all approach when it comes to packaging. A large box, packed with void filler is not cost-effective and can damage your brand reputation.
- Where possible, replace plastics with paper or cardboard packaging.
- Design solutions that minimise packaging without reducing protection and encourage packaging reuse.
- Seek out packaging companies that can help you evidence supply chain sustainability, for example, those who have achieved FSC certification.
