How to Make Packaging Stand Out

Every shop, whether physical or online, is filled with options. Whatever you want to sell, there are competitors and their products typically sit alongside yours. As a result, your packaging has to attract the attention of buyers and build a connection with your brand. But, how is this possible?

Packaging Design 2023

According to Sam Stone in an article published in Design Week*, the way to make your packaging stand out is to pare it back. She advises that bold and simple design is the winning formula. It cuts through the sensory overload, allowing our eyes to settle for a moment of relative calm.

Simplifying packaging design means focusing on the essentials. What do buyers need to see to make an informed decision? What could sway them towards your products? How can you best showcase your brand values?

This article focuses on Fast Moving Consumer Goods (FMCG) sold in-store and online, with Sam Stone also raising the point of innovative packaging. Rather than replicating the style that your product is typically sold in, take a fresh approach.

How will you update your packaging design in 2023?

 

* https://www.designweek.co.uk/issues/3-6-january-2023/packaging-design-trends-in-2023/