Make Packaging More Dynamic
Moves to reduce the volume of packaging and favour minimalistic design are great for sustainability. However, they present a challenge; there limited scope for printed information. So, how do you provide customers with engaging messages that help them connect with your brand and make informed choices?
One option is to use QR codes as part of the packaging design, which connects customers with relevant and appealing content on your website. Many people have downloaded a QR Reader app onto their phones, so it is straightforward for them to scan.
How Could QR Codes on Packaging Engage Buyers?
QR codes have been widely used on packaging to aid logistics and tracking. However, there are opportunities to add value to the customer too.
To give a few examples, scanning could lead to:
- Brand stories or a commitment to sustainability.
- Customer reviews and other convincers.
- Discounts and other rewards.
- Videos sharing care or assembly instructions or inspiring serving suggestions.
If you ensure a seamless connection, these codes can instantly transform standard packaging into something more dynamic.
Find more suggestions and points for consideration in this article:
