Packaging Award Finalists Announced
As part of the annual London Packaging Week event, brands are invited to enter the packaging awards. In this competition, judges are looking for fresh ideas, innovative use of materials and recyclability. As with any great commercial packaging design, the shortlisted packaging solutions must balance functionality, appearance and user experience.
The shortlist of 50 finalists has now been announced. They include advent calendars, gift boxes, meal kits and refillable packaging. The judges commented that the selection reflected the transformative shift in the packaging industry. Not surprisingly, there are some established companies. However, a few small, independent brands have also made the cut.
These examples of good packaging design will be displayed as part of the two-day exhibition on 11 & 12 September at ExCel, London. The award ceremony will also be held at the event, where winners will be announced. Wishing all the finalists every success.
If you attend the event, expect to see a wide selection of packaging options, with sections devoted to food and drinks, cosmetics and luxury packaging.
