Retail Packaging Design Trends
What tips on packaging design can we learn from a Creative Director?
Key Priorities for Retail Packaging
The key priorities for retail packaging which were shared by Simon Hill in a recent Packaging Gateway article include:
- Applying the ‘less is more’ approach to packaging design by considering simplified ways to communicate your core message and values
- Focusing on your brand identity and establishing consistency in brand presentation across all packaging, to make it easy for buyers to recognise
- Adding intrigue with limited edition, seasonal or unconventional packaging design that engages interest and encourages sales
- Exploring how smart solutions can encourage consumer engagement and address issues including shoplifting
It can be helpful to work with your design agency and packaging manufacturer at the development stage. Draw on advice from both to ensure your retail packaging solutions that look the part, provide the necessary functionality and are within budget.
