Packaging Targets Set for Europe
The European Parliament has announced new rules on packaging. Announced on 22 November, the plans aim to reduce packaging waste and the chemical pollution of waterways. So, what are the changes that are coming into force?
Remove Unnecessary Packaging
The first step is to address excessive packaging. Some products require no packaging and others can be sold or shipped with less, without compromising product protection.
The targets are a 5% reduction in all packaging by 2030, increasing to 10% by 2035 and 15% by 2040.
Often, the best solutions for reducing packaging volume are achieved when packaging manufacturers and designers collaborate. A ‘less is more’ approach demands creative thinking. When materials and colour palettes are limited, it can push original thinking and reduce packaging costs.
Reduce Plastic Packaging
The EU now has additional targets to reduce plastic packaging by 10% in 2030, 15% by 2035 and 20% by 2040. The ban on plastic waste exports and the introduction of plastic taxes will help drive producers and retailers to alternative packaging materials.
In addition, packaging containing ‘forever chemicals’ and very lightweight plastic bags will be banned, with a few exceptions. Miniature packaging, such as those used in hotel toiletries, will be restricted.
Drive Circular Thinking
These steps all aim to drive circular thinking. Where packaging is largely derived from recycled materials, is reused or refilled and is 100% recyclable. The sooner action is taken, the better it will be for global communities and the natural world.
