How Bespoke Boxes Support E-commerce Trends 2022

Having surveyed 500 global e-commerce companies, Verifone has released forecasts on the e-commerce trends for 2022.

Gaining the Competitive Edge in E-commerce

Following a period of rapid change and digital transition, e-commerce businesses are now focused on gaining a competitive edge. The insight reveals that they plan to achieve this through:

– Launching new products to retain loyal customers and tempt new buyers (48%)

 – Enhance the customer experience at every stage of the process and through personalisation (42%)

 – Focus on building brand awareness; making them the go-to brand (38%)

Bespoke boxes for those new products, with printed branding, designs and messages can play a vital part in achieving these aspirations.

Bespoke Boxes Supporting E-commerce Plans

Shipping cartons are the first tangible point of contact with the customer, so it has to make the right impression. Great packaging design has to protect and present the goods inside in pristine condition. It can also generate excitement and a positive connection with the brand.

When the products are delivered in bespoke boxes, the risk of damage is minimised. This can lower the volume of returns and refunds, which is a challenge for any e-commerce business. Bespoke boxes also minimise the need for fill materials and other unnecessary packaging. This is a growing concern for customers, so addressing this helps improve the customer experience.

Speak to your local packaging supplier about branded e-commerce postal boxes.

 

The full e-commerce trends report can be read here:

https://www.verifone.com/en/us/insight/2022-ecommerce-strategies