Inclusive Packaging Design for 2025
Sustainability remains a packaging priority, but a new approach is being adopted; inclusive packaging design. That is all about using connected technology to provide product information in a variety of formats.
How to Make Packaging Inclusive
The small font used on packaging to provide important consumer information is difficult to read. For customers with sight impairments and dyslexia, it’s impossible. So, how can you make packaging inclusive?
The answer is to print codes onto the boxes and labels for customers to scan and access the finer details in different formats. At present, barcodes are a common site on packaging and these aid the retailer. In addition, QR codes are printed on shipping boxes, primarily to support logistics and tracking. However, this same connected technology can benefit customers.
Printed Packaging Codes for Accessible Information
With a considered approach, brands can provide printed packaging codes that direct customers to audio descriptions, video content, large print versions or translations. This can help them to check ingredients and follow storage, dosage, care or handling instructions. Furthermore, important brand and product credentials can be shared.
It takes time to prepare the information, but many more companies are considering accessibility in website design, which includes tools to aid communication. Adding this to the repertoire requires a considered approach. However, once in place and incorporated into the printed packaging design, the customer can scan the code and see the relevant information.
Stand Your Brand Apart with Inclusive Packaging Design
Inclusive packaging design can be used for retail packaging, e-commerce packaging and shipping boxes. By making information easier for people to access, a brand can win fans and loyal customers. It’s one way to differentiate from the competition, so will it be on your agenda for 2025?
