Sustainable Packaging a Business Opportunity
A recent report by Euromonitor reveals the appetite for sustainable products and packaging. It suggests that prioritising sustainability is far more than ticking the environmental box.
Customer Seeking Sustainable Brand
The Euromonitor report suggests that 64% of global customers are trying to reduce their environmental impact. As such, sustainable products and packaging can be seen as a business growth opportunity.
When consumers discover brands that are proactively reducing plastic, water and energy use, they are engaged. And, when the products are offered at affordable prices, they buy! As a result, sustainable products consistently outperform those with no such claims.
Firstly, this highlights that sustainability is key to attracting and retaining customers. Secondly, this shows the importance of promoting green credentials. If you are committed to positive changes, let people know!
Sustainable Ways to Cut Costs
In addition to the opportunity to increase sales, a move to sustainable credentials helps to cut costs. For a start, lowering water the use of energy, water and waste management services reduces bills. Then there is the avoidance of taxes, fines and negative press.
The report states:
“Businesses must accelerate the adoption of sustainable packaging to avoid potential costs, such as non-compliance with upcoming laws like the UK’s Plastic Packaging tax, reputational damage, and loss of consumer loyalty.”
So, what measures is your business taking to make a positive difference?
