Packaging Essential 2023

How can packaging design help to differentiate products in 2023? According to research published by Mintel, brands should focus on how best to communicate three essential factors in their packaging design; value, social responsibility and legislative compliance.

Communicating Value in Packaging Design

The cost of living has tightened the budget of many shoppers, however, the majority are not opting for the cheapest brand on the market. They are seeking out value; affordable products that offer freshness, durability, convenience and safety.

Packaging design can strike the right balance and communicate value are likely to attract buyers’ interest.

Social Responsibility

Consumers are increasingly swayed by genuine commitments to ethical practices. As a result, packaging should communicate action on inclusivity, environmental sustainability, Fairtrade and other brand values; recognisable symbols and logos are easier to spot than text. Think circular economy when designing packaging and focus on substantiating eco claims.

Packaging Legislation

There are legal requirements which determine the information shared and the materials used in packaging. Keeping abreast of legislative changes and ensuring packaging is compliant is the third factor to inform packaging design in 2023. This will include a push away from single-use plastic packaging, towards biodegradable and compostable alternatives.

For more detail on these factors, you can read the full Mintel report:

https://www.mintel.com/press-centre/mintel-announces-global-packaging-trends-for-2023/