Social Media Worthy E-commerce Packaging
It used to be enough for e-commerce shipping boxes to be protective and practical, but this is no longer enough. With social media having an ever-greater influence on our purchasing decisions, photogenic packaging is crucial to any online brand.
The average Brit spends 109 minutes on social media every day. We are posting, scrolling and consuming information more than ever. Whilst brands make good use of ads and profile posts, the customer’s trust more often lies with other consumers.
Customer reviews, influencer’s unboxing videos and the images friends have posted of their new purchases are a brands strongest marketing tools. The difficulty is how to encourage others to want to photograph your products and share on your behalf.
Excite and Engage with Branded Packaging
Great packaging design is an affordable way to boost brand awareness. If recipients love your boxes, they will feel excited about your product and brand from the moment they receive their delivery. It will set a positive tone on unboxing videos and the chance of your packaging being included in Instagram shots is elevated.
Consistent use of brand colours, fonts, logos or imagery will make your brand packaging familiar. You want a design that can catch the eye as viewers scroll through posts.
Add a hashtag on your e-commerce packaging. If customers use it, it’s easier to find posts about your product and respond. This adds a personal touch, which can also put your brand in a favourable light.
Also, consider what the box looks like when it is opened:
- Internal printing adds a hit of colour or continues your storytelling.
- Internal dividers enhance product presentation
- Tissue paper creates the feeling of opening a special gift
- Printed inserts can provide personalised messages, discounts on a future purchase or valuable instructions
Packaging as a Marketing Tool
Make a great impression on your customers and your packaging design could play a vital role in marketing your brand. The best news is, even small start-up businesses can afford bespoke boxes; they are far more cost-effective than most promotional campaigns. Why not speak to your local packaging company for advice on impactful e-commerce packaging?
