Start-ups, be Reassured; Bigger isn’t Always Better

Many e-commerce businesses begin in a spare room. There is a vision, a range of products and determination to make it work. What’s lacking is a big team to take on all the roles. Should a small start-up portray the business as something bigger? Will customers feel reassured by thinking that you are operating on a grander scale?

We believe that an authentic brand reputation is the best approach. Over the last year, there has been a shift towards purchasing from small, local retailers. They are quick to adapt and respond to changing needs and typically provide more personalised services. Finding the Small Business Voice highlights the advantages of being a micro-enterprise.