Bespoke Gift Boxes: A Growing Market
The demand for printed gift boxes is being increasingly driven by the e-commerce market. Why is customised packaging worth investing in?
Market Growth for Gift Boxes
According to Future Market Insights*, the demand for gift boxes continues to grow. Printed packaging improves the presentation and perception of the products inside. It adds value and a touch of luxury to items including chocolates, cosmetics, craft kits, wine and toys.
The right packaging can elevate everyday items into something worthy of giving as a present, including socks, biscuits and even car cleaning products! It helps to theme products, so they appeal to niche groups or fit with seasonal trends – cat lovers, gardeners, students, new mums, winter warmers etc.
With judgements made in an instant, gift packaging can enhance the customer experience from the moment they set their eyes on the box. It can showcase the items as fun, luxurious, tempting or cutting edge. It can convey a message of celebration, care or appreciation, making the items feel more special to the recipient.
Beautiful gift boxes also increase the chance that the packaging and products will be shared online as well as being reused. As such, an investment in bespoke boxes can extend brand awareness and reduce packaging waste!
Corrugated Cardboard E-commerce Gift Boxes
A significant driver of this growth is the e-commerce market. For gift delivery boxes, there is a need to balance the aesthetic appeal with sufficient protection to ensure safe, undamaged delivery. As a naturally robust and cushioning packaging material, corrugated cardboard is the ideal solution.
Corrugated gift boxes are straightforward to print, lightweight to send and relatively low cost. They are also widely recognised as sustainable; consumers know that they can easily recycle cardboard boxes. Sustainability has become an increasingly important point, informing purchasing decisions and helping buyers to make choices with lower environmental impact.
Aylesbury Box Company and other UK packaging manufacturers produce custom gift boxes for e-commerce retailers to perfectly present products. With a focus on corrugated cardboard solutions, these gift boxes are printed, protective and can easily be recycled and processed into new boxes.
Are you ready to repackage your product range in gift boxes to extend their appeal?
