What Consumers Want from Packaging

The latest Tetra Pak Index Report; The Rewired Consumer, provides evidence of the growing interest in responsible consumption. Across the 9 countries represented in the report, all placed concerns about the environment as a high priority. Some key findings in the report include:

49% of consumers now recognise the impact of their everyday choices on the environment

46% are making more effort to separate materials and increase recycling

35% are more likely to choose sustainable brands

No more Excessive Packaging

Environmental concerns focus on pollution, plastic litter in the oceans and food waste. An example of habit change is that more consumers now avoid excessive and plastic packaging.

The report shows opportunities for brands to respond to this growing desire to favour sustainability:

– Designing packaging with recycling in mind

– Packaging for portion sizes that minimise waste

– Providing clear labelling to support consumer awareness and engagement

– Giving consumers the option to ‘buy local’ with heritage and provenance information

Choose Bespoke Boxes

The best way to achieve these goals is with bespoke boxes. A packaging manufacturer will work with you to:

– Design packaging to provide optimum protection for your goods

– Remove the need for plastic/polystyrene fillers

– Minimise the range of materials used in packaging to aid recyclability

– Print branding and consumer information on boxes

– Include features to encourage packaging reuse

Although the Tetra Pak Index Report focuses on food packaging, the same sentiments are being felt in every industry. Consumers are looking for brands that evidence green credentials. They want retailers to help them to make informed, thoughtful purchases. Update your packaging design to meet consumer expectations; it’s an affordable step in the right direction.