Searches on E-commerce Websites Just Got Easier

E-commerce websites often hold hundreds of different items of stock. In most cases, these goods are categorised to aid the search and filter process, however, all too often the results fail to match what customers are looking for.

Most customers are willing to alter their search criteria, but if the process is deemed complex, time consuming and frustrating, the search is abandoned. The buyer looks elsewhere, assuming the item they want is not available on this particular website. Online retailers know that this causes them to miss out on sales, but what can they do about it?

Google’s Retail Search

The launch of Google Cloud’s Retail Search could provide the solution. This tool offers online retailers the opportunity to benefit from the same capacities as Google Search on their domain. It provides access to advance search technology, AI and machine learning to understand the preferences and intentions of buyers. This increases the chances of finding their ideal product ranges.

Part of Google’s Product Discovery Solutions, Retail Search is designed to enhance operational efficiency, help shoppers to find relevant results and improve interactions between buyer and seller.

Any tool that streamlines the search process has to bring benefits to consumers and e-commerce retailers. It ultimately leads to an increase in the volume of orders being packaged and delivered. If this is the solution that you desire for your online shop, further information can be found on the Google Cloud website.